3 common mistakes when presenting offers on your yoga website

Is your yoga website a maze of lost offerings? You're not alone! Learn how to simplify and make it clear for your students.

You know that moment when you look at your yoga website and think, "How did it get this complicated?" One minute you're excitedly adding a new workshop, the next you're staring at a digital version of your studio's lost-and-found bin—overflowing and impossible to navigate. We've all been there! As yoga teachers, our instinct is to serve everyone, offer solutions for every need, but our website ends up serving no one. After reviewing dozens of yoga websites and providing personalized tips to my clients, I've noticed this is one of our biggest shared challenges: presenting our offerings in a clear, non-overwhelming way. If you've ever felt like your beautiful yoga offerings are lost in a website maze, this post is for you.

Common website offer mistakes (and how to fix them)

1. Having too many offers

In an effort to accommodate as many people as possible, we create more and more offers. If you have too many, you'll inevitably struggle with presenting them effectively on your website. The result? A cluttered navigation menu, an overwhelming page with countless options, or simply feeling perpetually swamped.

The Solution: Do you have offers that aren't performing well? It might be time to say farewell and focus on the ones that are doing great. Quality over quantity—focus on a few key offers at a time.

Example:

Cluttered Navigation Menu:

Home | About | Classes | Hatha Yoga | Vinyasa Flow | Restorative | Yin | Kundalini | Meditation | Workshops | Private Sessions | Corporate | Teacher Training | Events | Retreats | Community | Blog | Contact

Simplified Navigation Menu:

(With a clean dropdown under "Classes" for your current focus offerings - try to pick max 5, okay?)

2. Trying to show everything at once

I hear you, you simply do many things! But that doesn’t mean your website visitor needs to know about all of them at once.

Another common mistake is attempting to present all your options simultaneously: "Join me for hatha yoga twice a week, yoga nidra on Friday evening, morning flow classes on Wednesday, specialized sessions once a month, in-person meetings next week, or just book any time in this calendar!"

Can you look at your own calendar right now and sign up for one of these classes in five seconds? Probably not. You'd need 30 minutes just to figure out what's happening.

The Solution: You don't need to display everything. Showcase your popular classes or the ones you're actively trying to fill—the most relevant ones. Everything else can be marketed through other channels. Try to limit visible offers to 3-5 at any given time and rotate as needed. Give your potential students space to breathe and make decisions.

3. Using confusing or overly creative names

This is perhaps the hardest mistake to fix. We've completed our yoga teacher training and are well-versed in anatomy and Sanskrit, but potential students are typically only looking for simple things: "relax" or "fit."

The Solution: Approach your offers with a beginner's mind. If you look at the name of your class, could a child explain what it's probably about? If not, consider changing it. Creativity is wonderful, but not when it obscures clarity. "Morning Yoga" will always be more effective than "Freshness Stretchies."

Your yoga website offer checklist

Take a quick look at your own website and check:

✅ I have 5 or fewer main offers visible on my homepage
✅ My website navigation is clean and intuitive
✅ My offer names clearly communicate what students will get
✅ My most popular/important offers are prominently featured
✅ A new student can understand and book a class within 30 seconds
✅ I regularly review and simplify my website offerings

Need help improving your website?

It can be challenging to implement these changes on your own because your offers are your darlings—and it's hard to let go of our darlings. That's where your yogi help girl comes in!

I review yoga websites and offers daily, so I bring an objective perspective. The best way to improve your website and how you present your offerings would be through a website audit. I'll provide guidance on bringing everything together cohesively and enhancing your entire site—not just your offers, but also SEO, images, mobile-friendliness, and more!

Find all the information about website audits here

Frequently asked questions (I can hear your excuses all the way from here lovely!)

"But what if I really do teach 12 different types of classes?"
Group them into broader categories. For example, "Gentle Classes" could include restorative, yin, and meditation offerings. You can always provide more details on a dedicated class page.

"How do I decide which offers to feature?"
Focus on what's most profitable, what's filling up fastest, or what you most want to grow. Track which classes get the most attention and adjust accordingly.

"Won't I lose students if I don't show everything I offer?"
Actually, the opposite is true! When faced with too many choices, people often make no choice at all. This is called "decision paralysis." By simplifying, you're making it easier for students to say "yes."

Categories: : website